Aurelia

A jewellery store with a rebuilt checkout and a theme the owner can edit without calling me.

  • Shopify
  • Liquid
  • JS
Design & case study / Aurelia
Shopify / 2025 Aurelia.

A jewellery store with a rebuilt checkout and a theme the owner can edit without calling me.

THE BUILD / Shopify

Aurelia is a jewellery store rebuilt for speed and self-service. The owner can change collections, banners and product storytelling without opening a support ticket.

What changed

  • Rebuilt the theme on sections and blocks so the team can publish safely
  • Cut the checkout to two steps and removed three third-party scripts
  • Added a lookbook that loads images at the right size
  • Set up structured data for products and collections

Result

Faster first paint, a checkout that no longer fights the customer, and a team that ships its own campaigns.

NEXT / YOUR PROJECT

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